Agency
Works
Agency
Works
Data: 01/2009
io: Concept, Web design, Web development, Flash, 3D animation
Client: Diageo
Ron Zacapa rum is simply delicious. It was already the preferred rum of the agency, even before we became less objective. For this famous Guatemalan rum we created a website full of suggestion – beginning with a simulated flight that breaks through the clouds and flows past the elements that form the tradition of Zacapa, and arriving at a detailed description of the organoleptic characteristics, designed completely in 3D and accompanied by the creation of original music by Gigi Giancursi of the group, Perturbazione. For the avid rum fan, on the other hand, it seemed only right to set up a community section, "Zacapa Experience", rich with news and information that is dedicated to rum lovers.
An extract from the section that illustrates the perfect Zacapa, with original concept and music: "Live the perfect experience. Ron Zacapa rum is to be tasted slowly. Choose a crystal glass and admire the amber, mahogany and golden nuances of color. Let the scented notes of spice, exotic fruits, almonds and chocolate conquer you little by little. Indulge in the taste. Let the rum open on the palate with exceptional harmony, unfolding to expose the complexity of its extended ageing. The taste is intense, enveloping, balanced and suave."
Partner: Ruggero Taschini, Centrifuga, Crealabs
Website homepage
"Le Origini" web page
Product details web page