My Beautiful Disco - Project

Data: 05/2009
io: Graphic design, Web design, Web development
Partner: Luca Saini

My Beautiful Disco is an itinerant artistic project by photographer Luca Saini who created 777 portraits of people with their favorite vinyl album. As technical sponsor of the project, we designed and developed the communications, the website and all the media graphics. www.mybeautifuldisco.com
Search for MBD on Facebook

Extras

A red backdrop, Magenta, uncertain hands holding a vinyl, eyes that meet the artist’s eyes and a Nikon lens. My Beautiful Disco is the repetition, or rather the reverberation in space and time, of singular moments of humanity. The project, designed by Luca Saini, collects 777 portraits of people showing off their most favorite vinyl. Probably My Beautiful Disco is meta-photography, or perhaps it is the attempt of revealing an artistic process, or maybe just a lucky itinerant performance that occurs spontaneously in an “open source-like” environment of experience and information exchange. Perhaps all that, or maybe more. The only certainty is that we liked the project, a lot. So we immediately offered our cooperation and creative support.

Watch our photos on Flickr