Date: 10/2009
io: Concept, Web design, Web development, Direct email marketing, Events, Graphic Design
Client: Diageo
It's not difficult to become friends with classic single malt Scotch whiskies. You simply need to love the best whiskies in the world and visit the website malts.com. The "Friends of Classic Malts", in addition to possessing an innate good taste, are able to participate in numerous events organized by Diageo. Every Friend receives a regular newsletter conceived and designed by us that instead of the usual spam, contains posts of activities around Italy that are dedicated to subscribers. All this is managed in collaboration with the client and the choices are truly vast - from classic tastings in prestigious locations around Italy, to romantic and adventurous tasting experiences aboard a sailboat. We've also conceived and organized special events, including the "Dream Bottle" event which was dedicated to the opening of a centurion whiskey and featured a delicious dinner with all the trimmings.
Partner: Crealabs
Talisker Sailing Tour DEM
Friends of Classic Malts mini website
Special Releases and Distillers Edition mini website
Talisker Sailing Tour event subscription form
