Lavazza - Btl
Data: 2009/2010
io: Concept, Design
Client: Lavazza
There's nothing better than a nice steaming cup of Lavazza coffee, a favorite among we Italians, to help rearrange and reorder ideas during a fierce brainstorming session. For Lavazza we organized multiple promotions at service stations across Italy, many of which featured co-branded promotions with famous fuel brands. In most cases we started from an original concept and then enhanced the idea to include advertising messages and the creation of various media support materials.
See also
"Un caffè, un desiderio." promotional material
"Erg più Lavazza" promotional material
