Agency
Works
Agency
Works
Data: 01/2009
io: Concept, design, Art direction
Client: Breda Lorett
Breda Lorett is the most stylish automotive company there is. Simply visit the factory or introduce yourself to the Orselli sisters, the fascinating owners of Lorett, to understand that this is absolutely true. Our agency manages the total communications strategy and its implementation. Naturally, the institutional campaign also passes through our hands. This year, in recognition of Lorett’s strict attention to detail, we’ve created the "Special Collection", a provocative campaign that adopts codes of fashion to communicate characteristics of the Company such as quality, service, flexibility and a wide range of product offerings. It's a way to make the key themes entertaining and fascinating, in addition to creating a surreal parenthesis in the context of industry trade magazines.
Partner: Alberto Raviglione, Cristian Girotto
A matter of Details: 3D factory
A matter of Details: bearings
A matter of Details: damper